Purpose: Responsible for ensuring the strategic sales goals are met through continuous contact and involvement with City Theatrical’s dealers, prospects and end users.
Representative Responsibilities: The Sales Specialist will be tasked with growing the existing customers(dealers), create new customers and meet or exceed monthly sales quotas at the appropriate gross margin. * Generate new and repeat sales by providing solution information in a timely manner * Determine customer requirements and expectations in order to recommend specific products and solutions * Responsible for inside sales activities to include; cold calling and e-mailing to generate additional sales. * Responsible for reaching out to, following up and managing specific list of customers in order to increase their sales. * Outside sales activities to include: attending trade shows, periodically visiting dealers, and performing demos as needed/requested. * Effectively use and maintain Syspro Customer Relationship Management System (CRM) Updating CRM entries into database, entering and maintaining Sales Activities, opportunities, maintaining CRM calendar of To-Do's and Tasks * Monitor and report monthly on progress against the sales plan * Identify and develop new markets and territories. * Execute Monthly Sales Initiatives as directed by the VP of Sales. * Recommend alternate and additional products based on customer need, cost, availability or specifications * Present price, and terms in accordance with standard procedures * Responsible for answering phones in a pleasant and courteous manner when necessary. * Accurately process customer orders when necessary * Coordinates with shipping department to ensure all orders are shipped when required. * Using Syspro, obtain accurate information relating to inventory availability, backlog, shipment dates and expected date of delivery. * Proactively recommend items needed by customers to increase customer satisfaction. * Increase sales and average order size by means of cross-selling, up-selling, add-on sales * Educate distributors and/or customers about terminology, features and benefits of products in order to improve product related sales and customer satisfaction * Monitor scheduled shipment dates to ensure timely delivery and expedite as needed * Contact distributors and/or customers following sales to ensure ongoing customer satisfaction and resolve any complaint. * Remain current on product developments by attending sales meetings, product training sessions and companywide meetings. * Identify trends in customer satisfaction or dissatisfaction * Maintain high level of proficiency in using personal computer and all software related to job performance. * Follow company policies and procedures * Present a professional image at all times to customers and distributors. * Perform other duties as assigned.
Product Knowledge & Certifications: * Demonstrate a high level of product understanding and knowledge by: * Actively participate in daily training program. * Read and study product materials independently * View all company training videos and webinars * Score a minimum of 90% on all written product certification exams * Pass practical exam of setting up & troubleshooting gear. * Present & Demonstrate all CTI products as specified by VP of Sales Skills, Knowledge, & Abilities: • Strong knowledge of the entertainment lighting industry, products, processes and people on a worldwide basis • Proven ability to understand the sales process • Strong communication and interpersonal skills. • Strong attention to detail and demonstrated organizational skills. • Ability to work independently and as part of a team. • Ability to maintain confidentiality at all levels. • Strong problem solving and creative thinking skills. • Ability to compare CTI product to competitor products. • Ability to present a professional attitude and demeanor while attending trade shows and visiting customers. • Proficiency with Microsoft Office Products.